Celebrated annually on the Tuesday after Thanksgiving and the popular shopping events Black Friday and Cyber Monday, #GivingTuesday is designed to kick off the season of generosity. Now in its eighth year, the charitable event uses the power of social media to encourage organizations and individuals to donate funds or resources towards worthy causes. Established in 2012 by New York City nonprofit 92nd Street Y, #GivingTuesday is now observed worldwide, with millions of people coming together each year to bring positive change to their communities.