In 2015, the Internet became divided over a dress that some thought was blue and black, while others believed it was white and gold. Now millions of listeners are arguing over a single word uttered in a three-second audio clip. Some hear it as a deep male voice saying “Yanny,” while others maintain it’s a higher-pitched sound saying “Laurel.” Posted on Reddit by 18-year-old student Roland Camry, the meme became an overnight sensation after YouTuber and social media influencer Cloe Feldman shared it to her Instagram and Twitter on May 15, 2018, inquiring: “What do you hear — “Yanny” or “Laurel?”