Every Mother’s Day, Americans show their appreciation for the special woman in their lives by showering her with lavish gifts. This Sunday (May 14) is going to be no exception. A National Retail Foundation (NRF) study of 7,400 people conducted revealed that consumers plan to spend an average of $186 for the holiday, totaling to an astounding $23.6 billion. This is the highest amount since the survey began 14 years ago and easily topples 2016’s record spend of $21.4 billion.