Wish to enjoy Super Bowl Sunday celebrations, but skip the NFL game? Then tune into Animal Planet’s Puppy Bowl! The idea to create a show that features puppies “playing” ball came about in 2005 when the programming team was brainstorming ways to attract viewers on Super Bowl Sunday. While filming the animals on a football field was initially suggested in jest, it resonated with the team. After all, who doesn't like watching cute puppies frolicking around?