While Black Friday and Cyber Monday help kickstart the holiday shopping season, #GivingTuesday, which will be observed on November 28, attempts to galvanize the season of giving. Now in its sixth year, the charitable day uses the power of social media to encourage organizations and individuals to donate funds or resources to worthy causes. Created by the team at the Belfer Center for Innovation & Social Impact at New York City’s 92nd Street Y, its mission is to bring positive change to communities through giving.