Zebra crossings — the alternating dark and light stripes on the road surface — are meant to alert drivers that pedestrians may be trying to get across. Unfortunately, they are not very effective. A 1998 study done by the Department of Traffic Planning and Engineering at Sweden’s Lund University, revealed that three out of four drivers maintained the same speed or even accelerated as they were approaching a crossing. Even worse? Only 5% stopped even when they saw someone trying to get across. Now a mother-daughter team in Ahmedabad, India have devised a clever way to get drivers to pay more attention — A zebra crossing with an optical illusion.